Advertising match book



Dec. 26, 1939. EI 2,184,629

ADVERTISING MATCH 500K Filed Sept. 29, 1937 LII? (OVER ON INSIDE ABRAHAM WIS/55,

INVENTOR,

7 ATTORNEY.

Patented Dec. 26, 1939 UNITED'MSTATE'S PATENT OFF-ice 3 Claims.

This invention relates to advertising devices, and particularly to'match books, constructed in such a manner as to carry a novel and eflicient advertising of a firm or the like, issuing and distributing such match books.

An object of this invention is to provide a match book, as characterized hereinbefore, which, by oifering a prize to be found by certain operations to be done with the match book in question, will induce and cause the receiver thereof to particularly and carefully study and handle the same and to observe the advertising carried thereby and also to keep it for a longer time and to repeatedly return to the business which is advertised thereon.

Still further objects in this invention will be apparent as the specification of the same proceeds.

In the drawing, forming a part of this specification and accompanying the same:

Fig. 1 is a match book constructed according to my invention, in an open position.

Fig. 2 is a perspective view of my match book in a closed condition, showing the front thereof, while Fig. 3 is a rear elevation of my match book, and

Fig. 4 shows the same in an open position, the prize inormation given therein being disclosed.

Referring now to the drawing more in detail, by reference characters, the numeral I I] indicates my match book in general, being formed, as it is well known, of a sheet or strip of material, preferably heavy paper folded double and so forming front II, and rear I2 of the match book. The lower portion of the rear I2 is again folded upon itself, as at I3, and the several layers or rows of the individual matches or splints I4 are secured between the parts I2 and I3 through stapling I5; as usual, and the outer surface of the folded portion I3 carries a striking medium I6.

Normally, the front II is tucked underneath the lower folded portion I3, as shown in Fig. 2. In the embodiment shown in the drawing, the front surface Ila of the front II of the match book may carry any appropriate advertising of the firm or business distributing the matches, here being indicated in a short manner by Socony. Further down, or in any other parts of the said front surface Ila, may be printed or displayed any other instructions and information whereby the attention of the receiver is called to the fact that certain match books carry with them, signs, etc., whereby he may be entitled to a certain prize or premium and how to find out whether this match book is one of those which entitle the receiver or owner to a prize, or whether it is a blank one.

In the preferred embodiment of this invention, the instructions and means to find the prize are arranged on the inner side or surface IIb (Figs. 1 and l) of the front II.

A piece ll of sheet material of any appropriate size and shape is secured on said surface IIb preferably only around the circumference thereof and in such a manner that it may be easily removed or lifted off the front I I, as by grasping a free corner I8 thereof which might be indicated by an arrow, or by any other instructions. The sheet Il may carry appropriate instructions telling what to do with the same and that the possible prize is indicated thereunder and, it may also have a certain marking, like the circle I9, thereon, possibly with further instructions to find the prize by said mark. The mark I9 may be a simple circle, or the space therein maybe characteristically colored, as shown in Fig. 1 for blue. Now, if the particular match book in question carries a right to a prize, then under the sheet I! will be an indication of the prize, as shown in Fig. 4, the back surface I lb of the front II carrying a mark I9a similar to the mark I9 on the cover sheet, in this case said mark indicating a prize of $5.00. Said prize, however, may consist of any other values, as, for instance, a right to five gallons of gasoline, in case this match book is distributed by a chain of gasoline stations, or a hat, or any other article to be obtained in the business advertised through the match book.

On the surface of III) around the sign I911, advertisements may again be displayed and also instructions how to receive the prize by returning the match book to the business advertised. Each business may have its own special mark I9, thereby at once distinguishing its advertising match books from those of the others.

The rear surface Ila of the back I2 may also carry advertisements of the business in question and reference to the prizes and how to find them, and in a similar manner even the inner surface 12b of the back may be used for such advertising, to be disclosed after the matches or splints I4 have been used up, all such surfaces having the identifying mark I9.

It will be obvious that other forms and shapes of concealing means Il may be employed, like seals, etc., and that such concealing means and instructions as to receiving a possible prize hidden thereunder may be applied to any other appropriate surface of the match book, like the front surface Ila or the rear surface I2a, or even the inner surface l2b of the back, in which latter case the concealing or cover sheet I! will be disclosed and may be manipulated after the matches I 4 have been used up.

Finally, it also will be obvious that among the instruction, signs and guides to direct one to the place to find a prize, if any, as described hereinabove, the characteristic sign I9, in this case being a colored circle, may also be applied to the front cover surface Ha, and even to the rear cover surface 12a, that is, on all the surfaces, as part of such mentioned instructionsand guides, to give to the match book a uniform interesting and individually characteristic appearance, and to guide the purchaser in aninteresting and guessing manner to the prize, or to the information that there is no prize, in his specific case. The instructions, disclosures and designs on the successive surfaces will be successively developed until, on the last surface, the full pattern of them, and the sign and information relating to the prize, is revealed.

What I claim is:

l. In an advertising match book, having a folded cover with a back and front portion, and

matches secured on said back within said' folded cover, a pattern of instructions and symbols starting on an outer surface of said cover and successively carried further on the other surfaces thereof, a part only of the pattern being shown on each surface, and adapted to be progressively shown as each surface is unfolded, the last part lying under the matches and adapted to be shown only after the removal of matches, wherein after removal of matches, the complete pattern becomes disclosed.

2. In an advertising match book, as set forth in claim 1, said last part at desired instances indicating a prize for which said match book serves as a voucher.

3. In an, advertising match book, having a folded cover with a back and front portion, and matches secured on said back within said folded cover, a pattern of instructions and symbols starting on an outer surface of said cover and successively carried further on the other surfaces thereof, a part only of the pattern being shown on each surface, and adapted to be pro gressively shown as each surface is unfolded, a removable cover on one of the inside surfaces a part of the pattern being carriedon said cover, and the last part lying under said cover, being shown, after the removal of said cover, where-v upon the complete pattern is revealed.

ABRAHAM WEISS. 

